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Jamie Oliver Backs Campaign

Lindsey Lodge’s Smile campaign is absolutely ‘pukka’ – and that’s official.

Naked Chef Jamie Oliver has given us a special smile to support the campaign to raise vital funds for the Scunthorpe hospice.

And not only that, but popular BBC weatherman Paul Hudson has also given his backing to the campaign.

The fundraiser is urging people to have their smiles photographed and donate £2 towards hospice running costs.

Jamie told the Scunthorpe Telegraph, which is supporting the Smile campaign: “Smiling is great – it just makes everyone happy to see a good smile.

“The three things that make me smile are being with my kids at the weekends, having a holiday and seeing people enjoying good food.”

During 2008, it will cost Lindsey Lodge £1,800,000 to provide free special care to patients with life-threatening illnesses and their families.

To help fund these costs, Lindsey Lodge relies heavily on the generosity of local people, organisations and businesses.

BBC weatherman, Paul Hudson, told us why he is ‘never fully dressed without a smile’ when presenting the weather.

He said: “I’m delighted to be involved with such a worthwhile cause.”

“I always try and smile during the weather forecast, because if I get the weather wrong, viewers will always forgive me – well nearly always!”

The Lindsey Lodge Hospice, off Burringham Road, hopes to raise at least £25,000 with this new fundraiser and also has the support of accountants TurnerWarren, Smile website designer Edge Interactive and the 20/21 Visual Arts Centre.

Head of fundraising, Mel Banham, said: “It’s excellent to hear Jamie Oliver and Paul Hudson are keen to support the hospice.

“It’s so easy for well-known faces to support Smile and we hope you can too.”

To take part, head to the following locations and have your smile snapped professionally:

Saturday: Stephen H Smith Garden Centre, Doncaster Road, Scunthorpe, (10.30am-12.30pm)

Sunday: Stephen H Smith Garden Centre (11am-1pm)

Friday, April 25 and Saturday, April 26: The Foundry, Scunthorpe Town Centre (11am-1pm). Wednesday, April 30: Scunthorpe General Hospital dining room (11.30am-1.30pm)

Click on the button on or visit to donate a smile online.

Each week, for six weeks, one lucky mystery prizewinner drawn from all the lovely smiles donated will be rewarded with a gift.

Source: Scunthorpe Evening Telegraph 21 April 2008

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